School of Design

The School of Design of East China Normal University was established in September 2004. The School of Design now has nine major directions: visual communication, product design, landscape design, interior and exhibition design, animation design, image and photography, digital design, public art design and fashion design. There are 574 undergraduates, 167 postgraduates, 55 staff members and 11 foreign teachers.

With the basic educational concept of humanity design, and based on the “1+1+1” training mode reform for creative design talents, “Curriculum Teaching Reform + Internationalization of School Running + Construction of Dual Creative Platform for College Students Based on Project Practice”, the School aims to cultivate high-end design talents with international and future development vision, who are qualified in both comprehensive and professional levels.

The School has first-class experimental facilities, independent libraries and professional laboratories. The Design Center and Technology Center has 11 professional studios and product model workshops, rapid prototyping machine rooms, screen printing, packaging and printing, ceramic technology, photographic greenhouse, photographic darkroom, animation motion capture system, building model workshop, 3D printing workshop and other professional laboratories. The Fashion Center has ready-made clothing production workshop, plate-making workshop, professional runway, etc.

In the past ten years since the founding of the School, the teachers have edited and published nearly 100 professional textbooks, many of which are national planning textbooks. The students have won dozens of professional design awards at home and abroad, including the German Red Dot Award for Product Design, IF Award, the International One Minute Award, the National Art Exhibition Design Gold Award, and a total of more than 200 design patents. The students’ works have been selected for several top international exhibitions, including Venice Biennale, Milan Triennial and Saint Etienne Triennial of Design. We have held student exhibitions in New York, Rome and Turin.

The School has established the Urban and Rural Regeneration Design Research Center and the Chinese Modern Design Documentation Research Center, and has achieved fruitful research results. Over the past five years, the School has completed and published 37 academic monographs, represented by the “Great Collection of Words” (Design Volume) and ten volumes of the “China’s Road in Industrial Design” (National Publishing Fund Project). The School has also published more than 100 professional academic papers, including 38 papers in CSSCI. The Chinese and English edition of the academic monograph “Made in Shanghai” participated in the Frankfurt Book Fair and won high praise from both Chinese and foreign academic circles.

The School actively organizes and participates in joint research projects of international colleges and universities, and regularly hosts a series of international academic forums and annual meetings, represented by the International Annual Academic Conference on Urban and Rural Regeneration Design in China.

Teachers and students have jointly completed a series of major design projects at home and abroad, including the theme pavilion of the World Expo, the Urban Footprint Pavilion, the renovation design of the Chinese Art Palace, the Shanghai Estuary Science and Technology Museum, the planning and design of the Shanghai East Bund, the Shanghai National Music Industry Base, the Avilles of Spain and the renovation of the old urban areas of Lyon of France. The School undertakes more than 20 major research projects in the new round of urbanization in China, such as the Research on Protection and Renewal Design of Natural Villages and Rural Features, the Serial Study on Visual Communication of Modern Commercial Culture in Shanghai, the Study on the History of Modern Industrial Design in China, and Research on Creative Industries in Shanghai and Yangtze River Delta.

In recent years, the employment rate of undergraduate and postgraduate students of all majors in the School remained at 100%.

International Partners