The School of Design of East China Normal University was established in September 2004. The School of Design now has four undergraduate majors: Public Art, Environmental Design, Visual Communication Design and Product Design, including ten major directions: visual communication, product design, landscape design, interior and exhibition design, animation design, image and photography, digital design, illustration design,public art design and fashion design. Among them, public art major (A + + ranks first in the country), environmental design major (A + ranks sixth in the country), visual communication design and other three majors are the national first-class undergraduate professional construction points, all of which have Sino-foreign joint training “2 + 2” double degree projects. Now, we have 511 undergraduates (including 10 foreign students), 245 postgraduates (including 13 foreign students), 55 faculty members, 21 foreign teachers and 11 enterprise designer tutors.
With the basic educational concept of humanity design, and based on the “1+1+1” training mode reform for creative design talents, “Curriculum Teaching Reform + Internationalization of School Running + Construction of Dual Creative Platform for College Students Based on Project Practice”, the School aims to cultivate high-end design talents with international and future development vision, who are qualified in both comprehensive and professional levels.
The School has first-class experimental facilities, independent libraries and professional laboratories. The Design Center and Technology Center has 11 professional studios and product model workshops, rapid prototyping machine rooms, screen printing, packaging and printing, ceramic technology, photographic greenhouse, photographic darkroom, animation motion capture system, building model workshop, 3D printing workshop and other professional laboratories. The Fashion Center has ready-made clothing production workshop, plate-making workshop, professional runway, etc.
In the past ten years since the founding of the School, the teachers have edited and published nearly 100 professional textbooks, many of which are national planning textbooks. The students have won dozens of professional design awards at home and abroad, including the German Red Dot Award for Product Design, IF Award, the International One Minute Award, the National Art Exhibition Design Gold Award, and a total of more than 200 design patents. The students’ works have been selected for several top international exhibitions, including Venice Biennale, Milan Triennial and Saint Etienne Triennial of Design. We have held student exhibitions in New York, Rome and Turin.
