I:Training Objectives
Form the high leveled applied professional talents who master the related design theoretical knowledge, the ability to solve realistic problems, to undertake professional design skills and management, and possess international vision, good professional ethics and qualities.
II:Academic system and structure
The course is normally 3 years full-time. But can be extended to a maximum of 5 years. Generally, application to graduate early will not be accepted.
III. Specialisation Groups
- Visual Communication & Multimedia Design
- Product Design
- Environmental&Urban Regeneration Design
- Public art&International Curatorial Studies
- Animation and Video Design
- Fashion Design
IV. Training Method
- Full time study model according to specializations.
- Enhance case study, seminar teaching model, simulation training, situational teaching ect.
- Enhance the training of practical ability, promote the link between practical and theoretical teaching, the link between final thesis and final design project. Enhance the training of the consciousness and the ability to solve realistic problems.
- Establish the “in-out campus” dual tutor system, construct the tutorial system with both tutors in the campus and the industrial professionals out of the campus to direct together the practical teaching and final thesis.
- Fully develop the “2+1 double degree joint program”.
V:Credit Requirements and Curriculum Setting
Students are required to complete at least 52 credits, which include 10 credits for common courses, 6 credits for compulsory professional courses, 6 credits for selective courses and 30 credits for professional practical courses:
Course Category | Course Name | Compulsory | Selective | Semester | Hours | Credits |
Common Course | Foreign language | yes | 1st Semester | 36 | 2 | |
Theory and practice of socialism with Chinese characteristics | yes | 1st Semester | 36 | 2 | ||
Marxism and social science methodology | yes | 1st Semester | 18 | 1 | ||
Integrated humanities – science literacy seminars | yes | 1st Semester | 54 | 3 | ||
Art principles | yes | 1st Semester | 36 | 2 | ||
10 | ||||||
Compulsory Professional
Course |
Material and form | yes | 1st Semester | 54 | 3 | |
Design documents index and study method | yes | 2nd Semester | 54 | 3 | ||
6 | ||||||
Compulsory Pratical
Course |
Studio Practice Course I | yes | 1st Semester | 108 | 6 | |
Studio Practice Course II | yes | 2nd Semester | 108 | 6 | ||
Studio Practice Course III | yes | 3rdSemester | 108 | 6 | ||
Studio Practice Course IV | yes | 4th Semester | 108 | 6 | ||
Profession Practice | yes | 5th Semester | 108 | 6 | ||
30 | ||||||
Selective Course |
Animation masters research | yes | 36 | 2 | ||
Experimental animation creation | yes | 36 | 2 | |||
Culture &Aesthetics of Brand Identity | yes | 36 | 2 | |||
Case study: illustration design | yes | 36 | 2 | |||
Case study: poster design | yes | 36 | 2 | |||
Green packaging design | yes | 36 | 2 | |||
Case study: brand visual identity design | yes | 36 | 2 | |||
Product design frontier | yes | 36 | 2 | |||
Design psychology research | yes | 36 | 2 | |||
Methodology study of product design | yes | 36 | 2 | |||
Culture study of product design | yes | 36 | 2 | |||
Design industry and business model | yes | 36 | 2 | |||
Brand communication and management | yes | 36 | 2 | |||
Analysis of contemporary art works | yes | 36 | 2 | |||
Contemporary image art | yes | 36 | 2 | |||
Engineering research of product design | yes | 36 | 2 | |||
Case study: landscape design history | yes | 36 | 2 | |||
Case study: Interior design history | yes | 36 | 2 | |||
Case study: urban renewal design | yes | 36 | 2 | |||
Aesthetic Appreciation of the Human Settlement Environment Design of the Classical Gardens in the South of the Yangtze River | yes | 36 | 2 | |||
Urban Open Space | yes | 36 | 2 | |||
Cognition and Space | yes | 36 | 2 | |||
Research and Practice of Space | yes | 36 | 2 | |||
Research and Practice of Art History | yes | 36 | 2 | |||
Theory and Methodology of Mass Communication | yes | 36 | 2 | |||
Curatorial Project Research and Practice | yes | 36 | 2 | |||
Exhibition Histories | yes | 36 | 2 | |||
Jewelry Accessory Design | yes | 36 | 2 | |||
Costume Design | yes | 36 | 2 | |||
6 | ||||||
Selective Course (The courses is open based on the actual needs every semester) |
Research on teaching of Body Rhythm and Music Rhythm | yes | 36 | 2 | ||
Classic literature reading | yes | 36 | 2 | |||
Valuation and Observation:Ancient gold and silverware | yes | 36 | 2 | |||
Chinese Traditional Painting Art Market | yes | 36 | 2 | |||
Collection and Valuation on Chinese Traditional Painting | yes | 36 | 2 | |||
Cultural anthropology | yes | 36 | 2 | |||
Visual Art | yes | 36 | 2 | |||
Art of speech expression | yes | 36 | 2 | |||
Experience Theater workshop | yes | 36 | 2 | |||
Fictional reading and study (novel) | yes | 54 | 3 | |||
Selected Readings of World Literature | yes | 36 | 2 | |||
Contemporary Literature and Culture | yes | 36 | 2 | |||
Total | At least 52 credits are acquired, 10 credits for common courses, 36 credits for compulsory courses, and 6 credits for selective courses. |