Bachelor Subjects

BACHELOR SUBJECTS

The Visual Communication Design major includes two major directions: Visual Communication and Digital Art.

Curriculum Visual Communication

Courses Credits Contact Hours Year
现当代艺术史

History of Contemporary and Modern Art

4 72 Year 1

Semester 1

画面与构成

Picture and Composition

4 72 Year 1

Semester 1

计算机制图I

Computer Graphic I

4 72 Year 1

Semester 1

节奏与方法

Rhythm and Method

4 72 Year 1

Semester 1

设计史

History of Design

4 72 Year 1

Semester 2

逻辑与修辞

Logic and Rhetoric

4 72 Year 1

Semester 2

摄影基础

Photography Foundation

2 36 Year 1

Semester 2

图形与图案设计

Graphics and Patterns Design

2 36 Year 1

Semester 2

计算机制图II

Computer Graphic II

4 72 Year 1

Semester 2

平面设计史

History of Graphic Design

4 72 Year 2

Semester 1

字体与编排设计

Typography and Layout Design

4 72 Year 2

Semester 1

艺术指导

Art Direction

4 72 Year 2

Semester 1

项目文化:符号学、传播开端与文化

Project Culture: Semiotics, Genesis and Culture of Communication

4 72 Year 2

Semester 2

插画设计

Illustration Design

4 36 Year 2

Semester 2

项目实践课I

Project Practice I

6 108 Year 2

Semester 2

平面设计1:出版与印刷

Graphic Design I: Publishing and Printing

4 72 Year 3

Semester 1

平面设计2:招贴海报设计

Graphic Design II: Poster Design

4 72 Year 3

Semester 1

符号、图形与文字
Signs, Graphics and Texts

4 72 Year 3

Semester 1

平面设计3:材料、工艺、结构与包装

Graphic Design II: Material, Craft, Construction and Package

4 72 Year 3

Semester 2

项目实践课II

Project Practice II

6 108 Year 3

Semester 2

版式与书籍设计

Layout and Book Design

4 72 Year 3

Semester 2

项目实践课III
Project Practice III
6 108 Year 4

Semester 1

专业实习与调研
Professional Internship & Research
2 3 weeks Year 4

Semester 1

海报设计
Poster Design
4 72 Year 4

Semester 1

毕业设计
Graduation Design 
7 15 weeks Year 4

Semester 2

Total 103

The Visual Communication Design major includes two major directions: Visual Communication and Digital Art.

Curriculum Digital Art

Courses Credits Contact Hours Year
动画与当代艺术(史论)
Animation and Contemporary Art (History)
4 72 Year 1
Semester 1
计算机辅助设计—AI/PS
Computer-Aided Design:AI/PS
2 36 Year 1
Semester 1
字体与编排设计
Typography and Layout Design
4 72 Year 1
Semester 1
平面与色彩构成
Color and Graphic Composition
2 36 Year 1
Semester 1
信息与传达设计
Information and Communication Design
4 72 Year 1
Semester 1
设计史
History of Design
4 72 Year 1
Semester 2
设计原理与创意思维
Design Principle and Creative Thinking
2 36 Year 1
Semester 2
设计调研与理解媒介
Design Research and Understanding Media
4 72 Year 1
Semester 2
项目实践课I
Project Practice I
6 108 Year 1
Semester 2
逻辑与修辞
Logic and Rhetoric
2 36 Year 2
Semester 1
计算机辅助设计—动态设计
Computer-Aided Design:Motion Design
4 72 Year 2
Semester 1
多媒体设计表达
Multimedia Design Expression
4 72 Year 2
Semester 1
动效与三维设计
Motion and 3D Design
4 72 Year 2
Semester 1
动态图形设计
Motion Graphic Design
4 72 Year 2
Semester 1
智能硬件与基础编程入门(Arduino)
Introduction to Intelligent
Hardware and Program – Arduino
4 36 Year 2
Semester 2
数字图像基础
Digital Image Foundation
4 72 Year 2
Semester 2
项目实践课II
Project Practice II
6 108 Year 2
Semester 2
媒体设计与品牌营销
Media Design and Brand Marketing
2 36 Year 2
Semester 2
交互设计原理与实践
Principle and Process of Interactive Design
4 72 Year 3
Semester 1
数字媒介研究
Digital Media Research
4 72 Year 3
Semester 1
剪辑与特效
Effect and Editing Technology
4 72 Year 3
Semester 1
Web前端实现
Web Front-end Implementation
4 72 Year 3
Semester 1
用户体验设计
User Experience Design
4 72 Year 3
Semester 2
项目实践课III
Project Practice III
6 108 Year 3
Semester 2
创意媒体策略
Creative Media Strategy
4 72 Year 3
Semester 2
媒体与传达设计
Media Communication Design
4 72 Year 3
Semester 2
营销与传播应用方式
Marketing and Communication Method
2 36 Year 4
Semester 1
跨学科项目组
Interdisciplinary Group
4 72 Year 4
Semester 1
互动媒体与服务设计
Interactive Media and Service Design
4 72 Year 4
Semester 1
专业实习与调研
Professional Internship & Research
2 3 weeks Year 4
Semester 1
毕业设计
Graduation Design
7 15 weeks Year 4
Semester 2
Total 103

Curriculum Product Design

Courses Credits Contact Hours Year
现当代艺术史
History of Contemporary and Modern Art
4 72 Year 1
Semester 1
绘画产品技法表达
Painting—Product Techniques Expression
4 72 Year 1
Semester 1
计算机辅助设计I(二维)
Computer Aided Design(2D)
2 36 Year 1
Semester 1
材料与技术材料与结构
Material and TechnologyMaterial and Structure
4 72 Year 1
Semester 1
设计史
History of Design
2 36 Year 1
Semester 2
计算机辅助设计II(三维)
Computer Aided Design(3D)
4 72 Year 1
Semester 2
产品摄影基础
Product Photography Foundation
2 36 Year 1
Semester 2
项目实践课I
Project Practice I
6 108 Year 1
Semester 2
产品设计史
Product History of Design
2 36 Year 2
Semester 1
材料与技术材料与工艺
Material and TechnologyMaterial and Craft
4 72 Year 2
Semester 1
产品设计流程与项目文化
Product Design Process and Project Culture
4 72 Year 2
Semester 1
传统手工艺的传承与创新
Inheritance and Innovation of Traditional Handicraft
4 72 Year 2
Semester 1
交互设计
Interactive Design
4 72 Year 2
Semester 1
编排与构成
Layout and Constitute
2 36 Year 2
Semester 2
人机工程学
Ergonomics
4 72 Year 2
Semester 2
产品设计调研方法与工具
Product Design ResearchMethods and Tools
2 36 Year 2
Semester 2
用户体验设计
User Experience Design
4 72 Year 2
Semester 2
项目实践课II
Project Practice II
6 108 Year 2
Semester 2
工程制图
Engineering Drawing
4 72 Year 3
Semester 1
材料与技术制造与生产体系
Material and TechnologyManufacturing and Production System
4 72 Year 3
Semester 1
家具产品设计
Furniture Product Design
4 72 Year 3
Semester 1
智能硬件与编程入门
Introduction to Intelligent Hardware and Programming
4 72 Year 3
Semester 2
符号学
Semeiology
2 36 Year 3
Semester 2
设计心理学
Design Psychology
2 36 Year 3
Semester 2
项目实践课III
Project Practice III
6 108 Year 3
Semester 2
产品市场调研
Market Research of Product
2 36 Year 4
Semester 1
市场经济与管理
Market Economy and Management
2 36 Year 4
Semester 1
专业实习与调研
Professional Internship & Research
2 3 weeks Year 4
Semester 1
毕业设计
Graduation Design 
7 15 weeks Year 4
Semester 2
Total 103

 

Curriculum Landscape Design

Courses Credits Contact Hours Year
现当代艺术史
History of Contemporary and Modern Art
4 72 Year 1
Semester 1
造型基础:景观风景绘画与制图
Modeling Foundation: Landscape Painting and Drawing
2 36 Year 1
Semester 1
设计绘画:绘画表达, 信息图像化
Drawing for Design: Drawing Expressive, Info-graphic
2 36 Year 1
Semester 1
空间构成(材料与色彩)
Space Composition (Materials and Color)

4 72 Year 1
Semester 1
设计创意思维
Design and Creative Thinking
2 36 Year 1
Semester I
景观设计史
History of Landscape Design
4 72 Year 1
Semester 2
建筑制图(Cad & Sketchup)与电脑渲染
Architectural Drawing(Cad & Sketchup) and Computer Rendering
2 36 Year 1
Semester 2
建筑初步
Preliminary Architecture Design
4 72 Year 1
Semester 2
城市社会学
Urban Sociology
4 72 Year 2
Semester 1
景观设计导论
Introduction of Landscape Design
6 108 Year 2
Semester 1
景观设计(一)
Landscape Design I
4 72 Year 2
Semester 1
设计师的演讲与手绘表达
Designer’s Speech and Hand-Drawn Expression
4 72 Year 2
Semester 1
项目实践课 I
Project Practice I
6 108 Year 2
Semester 2
中国园林与民居测绘
Chinese Garden and Residence Mapping
2 36 Year 2
Semester 2
景观设计(二)
Landscape Design II
4 72 Year 2
Semester 2
植物设计
Designing with Plants
4 72 Year 2
Semester 2
可持续发展与绿色设计Sustainable Development and Green Design 4 72 Year 3
Semester 1
项目实践课 II
Project Practice II
6 108 Year 3
Semester 1
人性化设计
Human Centered Design
4 72 Year 3
Semester 1
景观材料与营造施工图Landscape Materials and Construction Drawing 4 72 Year 3
Semester 2
项目实践课 III
Project Practice III
6 108 Year 3
Semester 2
城镇更新设计
Urban Renewal Design
4 72 Year 3
Semester 2
景观规划设计
Landscape Planning Design
4 72 Year 4
Semester 1
作品集制作
Portfolio Production
4 72 Year 4
Semester 1
专业实习与调研
Professional Internship & Research
2 3 weeks Year 4
Semester 1
毕业设计
Graduation Design 
7 15 weeks Year 4
Semester 2
Total 103

Curriculum Spatial and Exhibition Design

Courses
Credits
Contact Hours
Year
现当代艺术史
History of Contemporary and Modern Art
4 72 Year 1
Semester 1
绘画
Painting
4 72 Year 1
Semester 1
空间基础:设计表达与材料
Space Foundation: Design Expressions and Materials
4 72 Year 1
Semester 1
摄影基础
Photography Foundation
2 36 Year 1
Semester 1
大师作品分析
Master Work Analysis
2 36 Year 1
Semester 2
设计史
History of Design
4 72 Year 1
Semester 2
建筑初步
Preliminary Architecture Design
4 72 Year 1
Semester 2
项目实践课I
Project Practice I
6 108 Year 1
Semester 2
建筑制图与电脑绘图
Architecture Drawing and Digital Drawing
4 72 Year 2
Semester 1
空间设计I:建筑与室内改造
Space Design I: Architecture and Interior Renovation
6 108 Year 2
Semester 1
产品设计
Product Design
4 72 Year 2
Semester 1
数字建模设计
Digital Modeling Design
4 72 Year 2
Semester 1
建筑结构与技术
Architecture Structure and Technology
2 36 Year 2
Semester 2
材料技术与空间构成I
Material Technology and Space Composition I
4 72 Year 2
Semester 2
空间设计II:社会设计
Space Design II: Social Design
4 72 Year 2
Semester 2
项目实践课II
Project Practice II
6 108 Year 2
Semester 2
材料技术与空间构成II
Material Technology and Space Composition II
4 72 Year 3
Semester 1
空间设计III:公共空间
Space Design III: Public Space
6 108 Year 3
Semester 1
橱窗设计
Window Design
4 72 Year 3
Semester 1
空间设计IV:文化空间
Space Design IV: Cultural Space
6 108 Year 3
Semester 2
项目实践课III
Project Practice III
6 108 Year 3
Semester 2
灯光设计
Light Design
4 72 Year 3
Semester 2
城市设计
Urban Design
4 72 Year 4
Semester 1
专业实习与调研
Professional Internship & Research
2 3 weeks Year 4
Semester 1
毕业设计
Graduation Design
7 15 weeks Year 4
Semester 2
TOTAL 107

 

Curriculum Public Arts

Courses Credits Contact Hours Year
传统艺术分析
Traditional Art Analysis
4 72 Year 1
Semester 1
二维基础
2D Foundation
4 72 Year 1
Semester 1
三维基础
3D Foundation
4 72 Year 1
Semester 1
软件基础
Software Foundation
4 72 Year 1
Semester 2
图像基础
Image Foundation
4 72 Year 1
Semester 2
观念、材料、空间 I
Concept, Material, Space I
4 72 Year 1
Semester 2
现代艺术分析
Modern Art Analysis
4 72 Year 2
Semester 1
跨媒介 I(虚拟空间,网络艺术)
Cross-Media I (Virtual Space, Web art)
4 72 Year 2
Semester 1
版画
Engraving
4 72 Year 2
Semester 1
图像艺术
Art of Image
4 72 Year 2
Semester 2
跨媒介II(声音,行为)
Cross-Media II (Sound, Behavior)
4 72 Year 2
Semester 2
项目实践课I
Project Practice I
6 108 Year 2
Semester 2
当代艺术分析
Contemporary Art Analysis
4 72 Year 3
Semester 1
观念、材料、空间 II
Concept, Material, Space II
4 72 Year 3
Semester 1
艺术赏析
Art Appreciation
4 72 Year 3
Semester 1
专业考察
Professional Investigation
4 72 Year 3
Semester 2
自由创作
Free Creation
4 72 Year 3
Semester 2
项目实践课II
Project Practice II
6 108 Year 3
Semester 2
图像赏析
Appreciation and Analysis of Image
4 72 Year 3
Semester 2
艺术家职业技能
Artist Professional Skills
4 72 Year 4
Semester 1
项目实践课III
Project Practice III
6 108 Year 4
Semester 1
专业实习与调研
Professional Internship & Research
2 3 weeks Year 4
Semester 1
陶艺
Pottery
4 72 Year 4
Semester 1
毕业设计
Graduation Design 
7 15 weeks Year 4
Semester 2
Total 103

Curriculum Photography Art

Courses Credits Contact Hours Year
现当代艺术史
History of Contemporary and Modern Art
4 72 Year 1
Semester 1
绘画基础
Painting Foundation
4 72 Year 1
Semester 1
摄影基础
Photography Foundation
4 72 Year 1
Semester 1
摄影史
History of Photography
4 72 Year 1
Semester 2
插画(视觉叙事)
Illustration (Visual Narration)
4 72 Year 1
Semester 2
影像写作
Video Writing
4 72 Year 1
Semester 2
项目实践课 I
Project Practice I
6 108 Year 1
Semester 2
影像艺术史
History of Video Art
4 72 Year 2
Semester 1
实验摄影
Experimental Photography
4 72 Year 2
Semester 1
影像拍摄
Image Shooting
6 108 Year 2
Semester 1
影像与字体
Image and Typograhpy
4 72 Year 2
Semester 1
影棚与暗房
Studio and Darkroom
4 72 Year 2
Semester 2
项目实践课 II
Project Practice II
6 108 Year 2
Semester 2
声音基础
Sound Foundation
4 72 Year 3
Semester 1
纪实摄影
Documentary Photography
6 108 Year 3
Semester 1
摄影作品分析
Photography Works Analysis
4 72 Year 3
Semester 1
摄影输出
Photography Output
4 72 Year 3
Semester 2
项目实践课 III
Project Practice III
6 108 Year 3
Semester 2
诗与摄影
Poetry and Photography
4 72 Year 3
Semester 2
主题摄影
Theme Photography
4 72 Year 4
Semester 1
专业实习与调研
Professional Internship & Research
2 3 weeks Year 4
Semester 1
电影分析
Movie Analysis
4 72 Year 4
Semester 1
毕业设计
Graduation Design
7 15 weeks Year 4
Semester 2
Total 103

Curriculum Animation Design

Courses Credits Contact Hours Year
动画与当代艺术(史论)
Animation and Contemporary Art (History)
4 72 Year 1
Semester 1
设计史
History of Design
2 36 Year 1
Semester 1
造型基础
Modeling Foundation
4 72 Year 1
Semester 1
数字技术—PS/PR
Digital Technology – PR / PS
2 36 Year 1
Semester 1
电影史
Movie History
4 72 Year 1
Semester 2
媒介与形式
Media and Form
4 72 Year 1
Semester 2
创造性研究与概念发展
Fashion Drawing – Human Body Sketch
4 72 Year 1
Semester 2
角色设计
Character Design
2 36 Year 2
Semester 1
动画规律1(基本原理)
Animation Principles I (Basic Principles)
4 72 Year 2
Semester 1
三维建模
3D Modeling
4 72 Year 2
Semester 1
摄影
Photography
4 72 Year 2
Semester 1
动画思维与剧本创作
Animation Thinking and Script Creation
4 72 Year 2
Semester 2
分镜头(故事板)设计
Shooting Script (storyboard) Design
2 36 Year 2
Semester 2
动画规律2(角色动画)
Animation Principles II (Character Animation)
4 72 Year 2
Semester 2
定格动画
Stop- Motion Animation
4 36 Year 3
Semester 1
三维渲染
3D Rendering
4 72 Year 3
Semester 1
项目实践课I
Project Practice I
6 108 Year 3
Semester 1
声音制作
Sound Production
2 36 Year 3
Semester 1
AE特效
AE Special Effects
2 36 Year 3
Semester 1
实验动画
Experimental Animation
4 72 Year 3
Semester 2
三维动画创作(绑定与动画)
3D Animation Creation (Setting and Animation)
4 72 Year 3
Semester 2
项目实践课II
Project Practice II
6 108 Year 3
Semester 2
插画设计
Illustration Design
4 72 Year 3
Semester 2
项目实践课III
Project Practice III
6 108 Year 4
Semester 1
专业实习与调研
Professional Internship & Research
2 3 weeks Year 4
Semester 1
三维动画工作室
3D Animation Studio 
4 72 Year 4
Semester 1
毕业设计
Graduation Design 
7 15 weeks Year 4
Semester 2
Total 103

Curriculum Fashion Design

Courses
Credits
Contact Hours
Year
现当代艺术史

The history of modern art

4 72 Year 1

Semester 1

时尚绘画—人体速写

Fashion Drawing—Human Body Sketch

2 36 Year 1

Semester 1

设计材料基础—时尚材料认知

Design Material Foundation—Fashion Material Cognition

4 72 Year 1

Semester 1

项目实践课I

Project Practice I

6 108 Year 1

Semester 1

设计史

History of Design

2 36 Year 1

Semester 2

数字技术—时尚设计绘图AI/PS(软件基础)

Digital Technology—Fashion Design Drawing AI/PS (Computer Software)

2 36 Year 1

Semester 2

版型设计与缝制I(半裙、裤装)

Pattern Design and Sewing I (Semi Skirt, Trouser Pocket)

4 72 Year 1

Semester 2

数字技术—时尚设计绘图CorelDraw/AI(时装工艺图)

Digital Technology—Fashion Design Drawing CorelDraw/AI(Colthing Technology Drawing)

2 36 Year 1

Semester 2

服装与时尚史

Apparel and Fashion History

4 72 Year 2

Semester 1

版型设计与缝制II(衬衫,连衣裙)

Pattern Design and Sewing II (Shirt, Dress)

4 72 Year 2

Semester 1

项目实践课II

Project Practice II

6 108 Year 2

Semester 1

时尚摄影基础

Fashion Photography Foundation

4 72 Year 2

Semester 1

纺织品设计与工艺

Textile Design and Crafts

4 72 Year 2

Semester 2

设计材料基础—时尚材料再创造

Design Material Foundation—Fashion Material Re-creation

4 72 Year 2

Semester 2

版型设计与缝制IV(西装,外套)

Pattern Design and Sewing IV (Suit,Jacket)

4 72 Year 2

Semester 2

时尚设计与技术—立裁基础

Fashion Design and Technology—Draping Foundation

4 72 Year 3

Semester 1

时尚设计与技术—创意立裁

Fashion Design and Technology—Creative Draping

4 72 Year 3

Semester 1

项目实践课III

Project Practice III

6 108 Year 3

Semester 1

符号学

Semiotics

4 72 Year 3

Semester 1

针织设计

Knitting Design

2 36 Year 3

Semester 1

影视史

History of Film and Television

4 72 Year 3

Semester 2

版型设计与缝制IV(大衣,风衣)

Pattern Design and Sewing IV (Coat, Trend)

4 72 Year 3

Semester 2

时尚造型设计

Fashion Styling design

2 36 Year 3

Semester 2

配饰设计

Accessory Design

2 36 Year 3

Semester 2

品牌,时尚市场与管理

Brand, Fashion Market and Management

2 36 Year 4

Semester 1

时尚采购

Fashion Merchandising

2 36 Year 4

Semester 1

专业实习与调研

Professional Internship & Research

2 3 weeks Year 4

Semester 1

戏服设计

Costume Design

2 36 Year 4

Semester 1

毕业设计

Graduation Design

7 15 weeks Year 4

Semester 2

Total 103

Curriculum Illustration Design

Courses
Credits
Contact Hours
Year
Drawing I:tradition and innovation
绘画Ⅰ:传统与创新
4 72 Year 1
Semester 1
软件基础
Software Foundation
2 36 Year 1
Semester 1
平面设计基础
Color/design/pattern
2 36 Year 1
Semester 1
艺术史
Art Matters
4 72 Year 1
Semester 1
摄影I:摄影基础
Photography I:Photography Foundation
4 72 Year 1
Semester 2
绘画II:当代实践
Drawing II:contemporary practices
2 36 Year 1
Semester 2
形式与变体
Forms and Variants
2 36 Year 1
Semester 2
插画设计I :手绘
Illustration I:hand drawing
4 72 Year 1
Semester 2
写作I
Writing I
2 36 Year 1
Semester 2
形式与空间
Form and Space
3 54 Year 2
Semester 1
速写 I
Life Drawing I
3 54 Year 2
Semester 1
插画设计II:数码板绘
Illustration II:digital illustration
4 72 Year 2
Semester 1
丝网印刷
Printmaking
4 72 Year 2
Semester 1
写作 II
Writing II
2 36 Year 2
Semester 2
摄影II:图像表达
Photography II:Image Expression
2 36 Year 2
Semester 2
拼贴叙事
Narrative Collage
4 72 Year 2
Semester 2
项目实践课I
Project Practice I
6 108 Year 2
Semester 2
立体书
Pop-up Book
4 72 Year 3
Semester 1
动态插画
Motion Graphic
4 72 Year 3
Semester 1
速写 II
Life Drawing II
2 36 Year 3
Semester 1
现实与幻想绘本创作
Imaginative Realism
4 72 Year 3
Semester 1
插画作品集
Illustration Portfolio
4 72 Year 3
Semester 2
项目实践课II
Project Practice II
6 108 Year 3
Semester 2
数字化工作室
Digital Workshop
4 72 Year 3
Semester 2
Professional Investigation
专业考察
2 36 Year 4
Semester 1
项目实践课III
Project Practice III
6 108 Year 4
Semester 1
专业实习与调研
Professional Internship & Research
2 3 Weeks Year 4
Semester 1
三维动态插画
3D Motion Graphic
4 72 Year 4
Semester 1
Graduation Design
毕业设计 7 15 weeks Year 4
Semester 2
Total 103

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