Pedagogic Reform

“1+1+1” refers to the reform of curriculum system and teaching mode + internationalization of school management + construction of entrepreneurship and innovation platform for college students.

Guiding Philosophy:

Aiming at the main problems existing currently in the training of domestic design talents
Aiming at the actual needs of the country, city and market for design talents
Aiming at cultivating entrepreneurial and innovative design talents with international vision
Establishing a new training mode and teaching system for design talents

Reform Curriculum System and Teaching Mode

1.Construction of modularized curriculum system

Construction of college public curriculum system with humanities and art and modern science and technology education as the main body
Construction of professional foundation theory curriculum system
Construction of experimental teaching curriculum system

2. Reform of teaching modes and methods

Reform of small-class teaching
Reform of discussion-based teaching
Reform of experiential teaching

3. Whole curriculum quality supervision and evaluation system construction

Construction of teaching supervision system
Construction of the whole teaching process record system
Construction of the whole curriculum evaluation system

Characteristics of curriculum system and teaching mode reform

A：As the traditional curriculum system has the disadvantage of fragmented knowledge dissemination, the modularized curriculum system emphasizes the systematicness of learning, especially the relation among courses;

B：Curriculum teaching emphasizes the logical relationship among concept, process and result;

C：Encourage students to select the courses independently and stimulate their interest in learning and learning initiative;

D：In view of the weak points of current students in learning and the requirements of the country and market for future design talents, strengthen the construction of humanities and art, modern science and technology curriculum system and practical course teaching system.

Internationalization of School Management

Full coverage of “2+2” double-degree Sino-foreign joint training of undergraduate and master’s degrees
International student exchange and short-term exchange programs (sign cooperation agreements with 27 universities around the world, actually implement student exchange programs and obtain special international funding projects such as Erasmus and Joriss of EU, as well as the national scholarship of the Ministry of Education);
Institutional construction of international work camp + overseas summer school (the school invites front-line designers from all over the world to hold a dozen international work camps every year, and organizes overseas summer schools regularly).

Characteristics of internationalization of school management

In 2015, the School cooperated with five world-class art colleges to establish the Global Art and Design University Alliance (GADA) of East China Normal University, which has achieved the full coverage of double degree programs of undergraduate 2 + 2 and graduate 2 + 1 Sino-foreign cooperative education programs for all majors. Meanwhile, it has realized the docking of courses and credits of related majors with five art colleges around the world, as well as the exchange of teachers, Sino-foreign practice bases and other teaching resources. This reform is initiative in China;
The introduction of international teaching team to directly participate in the teaching management and curriculum quality evaluation of the School has greatly enhanced the connotation and depth of international education.
Comprehensively improve students’ international vision by means of short-term exchanges, international work camps, overseas summer schools, international participation and other ways.

GADA Presidents Forum

International Work Camp

Teaching Reform Examples of International Summer Schools

GADA Signing and Opening Ceremony

Layout “One Belt and One Road” for constructing talents training and international exchange

Tong Shijun, Secretary of the CPC Committee of the East China Normal University, signed a memorandum of cooperation on “Hungarian Hudec Scholarship” with the minister of Hungarian National Human Resources Ministry. Hungarian ambassador to China attended the signing ceremony.

Establish the Sino-Germany Art and Design Education Center with Folkwang Universtaet and set up the Overseas Workstations.

Construction of entrepreneurship and innovation platform for college students

A:Construction of entrepreneurship and innovation center for college students

B:Supporting construction of project practice and practical curriculum system

C:Construction of entrepreneurship and innovation platform incubation mechanism with entrepreneurship and innovation achievements conversion as the core

Characteristics of entrepreneurship and innovation platform construction for college students

A:Construct “the Second Teaching System” with the project practice combined with production, teaching and research;

B:Supporting construction of project practice and practical curriculum system;

C:Use the actual conversion rate of the students’ project practice achievements as the important scale for evaluating the students’ professional ability and comprehensive quality.

Direct achievements:

A: The students have obtained 21 Red Dot Design Awards in recent 5 years;

B: The students have obtained 159 design patents in recent 5 years, among which 1 patent for invention and 27 patents for utility models;

C: The students’ accumulated scientific research transformation has reached RMB 17.97 million.

Entrepreneurship and Innovation Center for College Students of the School of Design

Construction of international school running system with Sino-foreign joint-training MFA double-degree program as the core

Full coverage of “2+1” MFA double-degree international joint-training majors
Student exchange among international students and short-term exchange program (signing cooperation agreements with 51 universities around the world, actually implementing the student exchange program, and obtaining EU Erasmus, Joriss and other special international funding projects, as well as the national scholarship of the China Scholarship Council of the Ministry of Education).
Institutionalization construction of international work camps and overseas summer school (the School invites front-line designers from all over the world each year to hold a dozen international work camps and regularly organizes overseas summer schools).
Take the initiative to attract international students to exchange in the School of Designschool and study for MFA master’s degree of East China Normal University.
The introduction of international teaching team to directly participate in teaching management and curriculum quality evaluation greatly improves the connotation and depth of international education.

Entrepreneurial and innovative design talents training mode reform with project practice curriculum construction as the core;

MFA entrepreneurship and innovation platform construction:

Construct “the Second Teaching System” of MFA with the project practice curriculum combined with production, teaching and research;
Construction of entrepreneurship and innovation center
Supporting construction of the entrepreneurship and innovation center and MFA project practice and practical curriculum system
Construction of MFA entrepreneurship and innovation platform incubation mechanism with entrepreneurship and innovation achievements conversion as the core

Construction of off-campus entrepreneurship and innovation practice base for MFA professional degree graduate students:

Practice base of Shanghai Municipal Education Commission for MFA professional degree graduate students (2016 – 2018)
Entrepreneurial practice base of Shanghai Municipal Education Commission for college students (2017)
Vocational (Career) Development Education Practice Base of Shanghai Municipal Education Commission for college students (2018 – 2019)

Construction of MFA practice base inside and outside the campus

The School of Design boasts first-class experimental equipment and facilities, an independent area of 3200 square meters’ professional laboratory (design center) and 11 professional studios and product model workshop, rapid prototyping machine room, screen printing, packaging and printing, ceramic technology, photography studio, photography darkroom, animation action capture system, building model workshop, 3D printing workshop and other professional laboratories. The Fashion Center (2000 square meters) in the School of Design is provided with the garment making workshop, plate making workshop, professional show field, etc. In 2016, the School of Design built a well-equipped MFA Entrepreneurship and Innovation center.
The School of Design has signed strategic cooperation agreements and established the joint research and development centers with a number of well-known enterprises, such as Hong Kong Starlite Group (Hong Kong listed company), Shanghai Shendi Group Co., Ltd. (Disney China Operation and Management Listed Company), Shanghai Tanhoo Group Co., Ltd. (a listed company mainly engaged in research and development of cultural derivative products), Fosun Group, Deli Stationery Company (a listed company), Bright Food Group (a listed company), Shanghai Garment Group and so on, among which the joint R & D center with Hong Kong Starlite Group has been listed as the key practice base of Shanghai Municipal Education Commission for MFA master of Arts.

The employment rate of MFA students in the School of Design has been 100% in recent three years.

Successful case of outstanding graduates in the School of Design

Road show site of project conclusion for MFA entrepreneurship and innovation practice curriculum

Basic Ideas of the School of Design about deepening the reform of teaching and talent training modes

Guided by the renewal of education concept and value concept, the School of Design strengthens the core concept and soul of its humanistic design and cultivate innovative and entrepreneurial design talents with international vision.
Enhance the construction of teaching staff by introducing talents and training young teachers.
Promote the discipline and specialty construction through interdisciplinary integration and adjusted thinking.
Perfect the systematic construction of entrepreneurship and innovation platform for graduate students with the construction of entrepreneurship and innovation practice curriculum that integrates undergraduate with master programs, the construction of entrepreneurship and innovation incubator for graduate students and the integration construction of teaching, scientific research and social service as the core.
Improve the international education level comprehensively by offering all English courses and recruiting overseas students.
Strengthen the organization of scientific research teams and strive to make great scientific breakthroughs with the national development strategy and the integration construction of Yangtze River Delta (artificial intelligence + Internet + Internet of things) as the orientation.
Guided by the strategic thinking of “flower of happiness” put forward by the East China Normal University, the School of Design has such major strategic social service projects as urban and rural renewal design and Bright Food Design College of Chongming East China Normal University as carriers and comprehensively improves the comprehensive competitiveness and influence of the social services.

Next work objectives of the entrepreneurship and innovation curriculum teaching reform in the School of Design

1.Double-span philosophy: interdisciplinary and cross-grade

The MFA entrepreneurship and innovation practice courses of the School of Design are open to the whole university.
Establishment of the system that integrates undergraduate with master programs

2. Transformation of the course design idea: simple knowledge point dissemination (causing the fragmentation of the knowledge dissemination) and creative thinking (pay equal attention to professional quality and comprehensive abilities)

3.The entrepreneurship and innovation curriculum teaching reform is upgraded and transformed from Version 2.0 to Version 3.0 and 4.0.

Version 1.0
Version 2.0 (currently used version)
Version 3.0
Version 4.0